TikTok – Teens love it, parents don’t like it!!! Brands are making money with TikTok with it. Perhaps, TikTok is considered as the most beloved social channel.
People are aware of the popular social media application i.e TikTok. But, unaware of its creator. If you’re one among them, stick to the end.
The Chinese company, ByteDance is the creator of TikTok.
It’s no surprise, Chinese giants are running great technology businesses around the world. As per the analysis, these giants are investing $75 billion and acquiring the latest application to their social media services.
Besides, they are planning to restructure their business by expanding services to the latest areas such as mobile phones. Since smartphones are used everywhere, future growth will definitely increase. At that time, experts advised this process will be a daunting task.
Here’s a review of TikTok!!!
What is ByteDance?
ByteDance is a Chinese Company, founded in the year 2012. Yiming Zhang is the creator of TikTok. He is well-known as the best tech entrepreneur. At that time, ByteDance launched a few apps by collaborating with Naihan Duanzi. This is a platform where users can share funny jokes in the kind of short videos, posts or memes. This application doesn’t earn reputation or profits. Eventually, it got shut down.
Back in 2012, ByteDance launched a new application – Toutiao. It’s one of the popular and new aggregation applications introduced in China. Toutiao has more than 250 million installations. ByteDance launched Douyin in 2016. Later, it acquired Musical.ly and renamed it as TikTok. ByteDance has made it an international version, available for all the users around the world. Toutiao and TikTok are short videos making an application that has earned great popularity. ByteDance announced these two applications had more than 500 million users per month.
International focus
ByteDance is one of the growing Chinese companies. These applications are providing valuable services to people around the globe.
From early on, the company ByteDance planned to grow its business outside China. Therefore, it has introduced TikTok as an international product. The company has other applications such as TopBuzz and BaBe. TopBuzz recommends the latest videos and other articles. BaBe is the news aggregation application developed for the people in Indonesia.
Introduction to TikTok
As mentioned earlier, TikTok is acquired from Musical.ly, an application where the user performs lip-syncing and creates audio or video clips. They can upload and share these video clips with their dear ones. TikTok is a video-based application that allows users to create and edit videos right from their mobile devices. As the TikTok has broken the records with over 250 million installations. Out of 10, 9 users have installed TikTok and created entertaining videos and few people are having fun with them.
According to analysis, TikTok is available in 150 countries in 75 languages. The interesting thing is, TikTok has earned an immense audience base in a short period. TikTok has more than 800 million active users around the world. The application has been downloaded to mobile phones more than 2 billion times on Google Play Store and App Store. 90% of TikTok users are accessing the application every day.
TikTok is rewriting the world!!!
TikTok is a global application for creating and sharing funny or entertaining short videos, memes. You can create your own memes using meme maker app. The time duration of short videos is 15 seconds. These videos are projected in a tall shape. Users can navigate from one video clip to another just by flipping your thumb up and down. No by tapping or hitting on the swipe button.
Users have different types of tools to enhance their videos. Rich set of filters are available to create videos at the top level. On the other hand, users are encouraged to engage with other TikTok users through “Response” videos. Sometimes response videos are also called duets. Users can create a duplicate video and allow themselves alongside.
History of TikTok
Musical.ly was a leading video streaming platform. Users can create 15 seconds of video and share it on Musical.ly. Over 100 million active users are creating and sharing their videos, until 2018. This application works in a simple way, users can choose their favourite music or dialogue, with which users could perform an action through lip-syncing and dance. Users create funny, inspirational and entertaining videos. However, Musical.ly was acquired by a Chinese company – ByteDance, the users of Musical.ly were further moved to TikTok. Within a single click, the accounts created on Musical.ly are transferred to TikTok.
ByteDance has Designed TikTok Different from other Social Channels
TikTok is completely a video-based platform. The application offers excellent features to give the videos a unique touch. Users can edit the video, apply filters, including graphics, animations and more. You don’t need to have editing experience, to create attractive videos. Stay relaxed, create video and edit within a few simple clicks. Like micro-blogging channels, TikTok provides short video content i.e 15 seconds. Users can easily create videos and share them on their profiles. Other users can consume content easily.
The Future of TikTok
It’s no secret TikTok has been a popular and must-have application in every mobile. But, there is no guarantee that the application will reach the levels that are achieved by Facebook, YouTube and Instagram. Let’s consider, Vine was an amazing video-sharing application before, but it’s out of the picture today. People forget the name of Vine. Also, there is a wide range of applications that have disappeared in a short period of time.
If TikTok is planning to maintain the existing popularity, the application should be up-to-date with the trending technologies and innovate new things. Also, introduce marketing strategies to improve user experience and engagement.
Conclusion
TikTok was founded in a Chinese company – ByteDance in September 2018. TikTok is an incredible entertaining application that has global recognition. With attractive user-interface, the number of users has reached 800 million in 2020. People from all over the world are downloading the application on their smartphones, in which teens are obsessed with TikTok. The application is giving tough competition to Facebook, Snapchat, etc. It’s no surprise, the application has great potential to become a top social networking channel.
