Do you use social media platforms? Nope, wrong question? How much time do you usually spend on social media? More than 3 to 4 hours right? Be it between work breaks or classes or just bored sitting home social media is a savior for me. Most of us enjoy sharing our life happenings and stuff with family and close friends, while others share their talents and skills with the world. Thanks to the social media platform, the world has become a stage for people to showcase their talents and abilities.
With all this being said, have you ever considered making money through social media? Nope, not by selling stuff or becoming an influencer. Although these two are excellent methods to make money through social media. Apart from these, you can earn money by handling social media profiles of local businesses.
Social media manager one of the best ways to make money there is no doubt in that. You can either consider this as a full-time job or a side hustle to earn extra money. If you are interested in earning money through social media then you’re at the right place. Stick till the end of the articles to find out how to earn money through social media manager.
Importance of social media
Social media has become an important platform for many. Be it businesses or individuals, the communication has become easier with it. This is the reason why many businesses, be it small or large are using social media to promote their business and reach their audience. Being on social media doesn’t mean that you will just have to create the profile and leave it. They must constantly post on it, interact with their audience. The engagement will help them in reaching the potential audience and understanding their audience preferences to improve themselves. As businesses cannot handle their social media platforms while running their businesses smoothly. They can simply handle the job to a social media manager. Social media managers handle the social media profile and get things going. They make sure that your social media attracts the attention of your targeted audience and help you grow the engagement.
Social media manager
As a social media manager, you can work with a company or directly with the businesses. If you’re working for a company you will be earning a salary. However, if you have decided to go independent then you can take care of more than one social media account and work with a lot of companies. From celebrities to major corporations everybody needs a social media manager to handle their social media account. If you’re earning a salary your income will be the same. However, if you go independent your income will be as many clients as you handle.
Wondering what are the job responsibilities of a social media manager? You will be handling multiple responsibilities such as planning, scheduling, Analysing, reporting, tracking. Apart from these, you will also come up with strategies to grow the business on social media and collaborate with other influencers to improve lead generation, etc.
So as you understood what becoming a social media manager is then let’s dive into knowing how to become one.
Start with Training
See with time, it is important to change. So as you see how businesses are using social media platforms to develop themselves you can tell that this will be a successful career and your career will have huge growth in the future. Before anything else, you must have the required skills to succeed in your job. So check whether you have the necessary skills to become a social media manager. If you don’t then start with training. There are many courses available online that will help you in becoming the best social media manager. It is perfect for both beginners and experienced. If you have prior experience you can take up the courses that will help you in improving your skills they will also provide you with certification. Apart from certifications, you must also master different social media management tools such as Buffer, CoSchedule, Hootsuite, etc.
Choose a platform
There are many social media platforms. Some like Facebook, Instagram, while some like Twitter. So choose a platform that you want to master and work towards that. Become a proficient or an expert regarding that platform. Understand the ins and outs of that platform. Remember this is how you will be different from others. Rather than learning about all the platforms a little bit, you can become an expert about one platform. So once you have reached that level. You can try and learn about other platforms too.
Finding clients/ job
After you finish the training and are confident about your skills, then comes the most important part. For starters, you can create your own website and include all the details relating to you and your work. As you see most people are showing an interest in checking out a website rather than a resume. Make sure that your portfolio is interesting. Then go on to build your social media channels, work on your channel to grow the followers, and improve your channel. Because you can show your clients your skills with the growth in your channel.
It will boost your abilities as a social media manager. If you want to work for a company you can apply for jobs in Indeed.com or other sites. But if you want to become a freelancer then make sure you have a solid portfolio. You can work with local businesses or NGOs to increase the weight of your portfolio. But always remember to understand your client preferences and their target audience. Build connections and your network to find jobs easily in the future.
Wrapping up
Becoming a social media manager is not a hard task. Yup, if you’re a teenager you can start it in your college and gradually master it and have a successful career in the future. Social media managers are highly in demand, so there is no doubt that it is a perfect profession. You can consider it as a side hustle or build a career over it. Interested in other side hustles that will help you in earning good money? Then check out our other articles and find out interesting ways to earn money.
