How does DuckDuckGo Make Money?

What is the popular search engine? Without wasting a second, the answer could be “GOOGLE”. This the first name that will pop into everyone’s head. Google has 90% of the market share in the search engine. Almost from the past two decades, Google remains in the hit list of top search engines. Google’s market dominance can be another reason for people to try other search engines.

Back to 2008, the year in which “Gabriel Weinberg” launched DuckDuckGo. At that moment, Google has 90% of the market share. Gabriel’s goal is to improve the Google results. Removing the spam content, including Wikipedia at the top for additional privacy features.

DDG waged war against Google. “Google tracks you, we don’t. Search better at”

Many people believe they cannot expect privacy and security on the Internet. DuckDuckGo disagrees and has determined a mission to set a unique standard for users to trust online.

Get peace of mind with DuckDuckGo application. Install the app to a browser extension, the application will stop you from being tracked. People search for multiple reasons – Whatever you search, everything is private. Switch to DuckDuckGo that does not track your browsing information.

How does DuckDuckGo make money?

DuckDuckGo doesn’t track its user’s information.  The application doesn’t store user IP address or logged information. As DuckDuckGo doesn’t record user data, it’s not possible to sell the data to third-parties. But the million-dollar question is “How does DuckDuckGo make money?”

DuckDuckGo Business Model

DuckDuckGo implements two techniques to make money.

  • Search Advertising
  • Affiliate marketing

Ads will be displayed according to the user’s query. When the user searches the query match with the keywords, the ads appear on the top. Affiliate marketing revenue is generated from Amazon and eBay affiliate programs. Whenever a customer clicks on these websites through DuckDuckGo, a commission will be earned on every qualified sale.

DuckDuckGo‘s business model starts with Google’s value proposition.

Differentiate the Google value proposition

When you search for information on Google, the search engine will track your every click and every move. Therefore, you can receive targeted ads by the advertisers. While it can be interesting for businesses that are planning to earn profits from advertising.

Tracking user’s information can be a flaw in Google Business Model. Keeping the user’s privacy in mind, DuckDuckDone has introduced a search engine to improve user protection.

Advertising without tracking

It’s a myth, tracking the user is necessary to advertise. When a user enters a keyword and if the keyword is similar to the product, then the search engine will display the advertisement.

Consider, if a user searches for “car insurance”, the search engine would display the advertisements related to the search query. That’s it!!! The search process works in a simple way. DDG doesn’t track or use user information.

The team at DDG will make sure not to save user IP address or cookie information. DDG will not even remember – who you are? Simply put, every time when you search at DDG, it calculates the new user searching for the first time.

DuckDuckGo is making money using sponsored links. Yes, you’ve heard it right. A sponsored link is a popular advertising method. The targeted ad will be displayed on search results whenever the user query matches.

Advertising on “DuckDuckGo” is easy for advertisers. The sponsored links have appeared on the above search results. It means an advertiser can earn better revenue. Viewing the advertisement is privacy protected by DuckDuckGo. Here the ad clicks are handled and managed by “Microsoft’s Ad Network”.

Affiliate marketing

Affiliate marketing is the process of promoting other businesses – products or services. Like a product, promote on your website or blog and earn pretty commission on every referred sale. DuckDuckGo is earning commission through affiliate marketing. DDG is promoting Amazon and eBay, whenever a user purchases a product on these websites, DuckDuckGo will earn commission on qualifying the sale.

There is nothing new or innovative about affiliate marketing. What is innovative? DuckDuckGo uses affiliation to earn revenue with target advertising.

Does the DuckDuckGo Business model sustainable?

DuckDuckGo is running profitable before 2015. The annual revenues had exceeded $1 million. At that time, Google‘s annual revenue was 74.9 billion. Simply put, DuckDuckGo annual revenues make up about 0.001% of Google‘s revenue. 

As per the recent analysis, DuckDuckGo has reached 24 million searches and generated $25 million in 2020. The annual growth is 30% compared to last year. It is estimated to reach $150 million by 2025.

Looking at the revenue, DuckDuckGo business model will sustain in the future as well. Increasing the searches can be a good sign for DDG. However, DuckDuckGo profits truly depend on users. When the user is concerned about their online privacy, DDG will grow incredibly. Also, the application will build new revenue streams to earn money, besides advertising and affiliate marketing.


Looking for a privacy-focused search engine? DuckDuckGo is the perfect solution for you. Hurray!!! It’s time to take your security and privacy back at DuckDuckGo. The search engine doesn’t store your personal information such as user logs, browsing history, etc. Also, provide instant answers to your questions. For instance, DuckDuckGo protects you from spammy posts or irrelevant ads. DDG doesn’t store your personal information, logs, browsing history, follow with ads, or track. If privacy is your key factor, look no further than DuckDuckGo.

DuckDuckGo is not a non-profit organization. It is earning profits through advertisements, sponsored links and affiliate marketing. Advertisement and sponsored links almost work similarly. When a user searches a query, the advertisement is displayed according to the search query. Unlike Google, it doesn’t store user information. DuckDuckGo has an affiliate partnership with popular e-commerce websites such as Amazon and eBay. Whenever a user visits and purchases the product through DuckDuckGo affiliate links, DDG receives a commission. DDG has earned $25 millions through affiliate marketing and advertising. The DuckDuckGo growth suggests search users are in the market for a platform whose value proposition is majorly built on protecting privacy.
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