Backlinks are powerful criteria in website ranking. A good number of backlinks from trusted websites contribute to your website popularity on Google, boosting your website rank. Wondering what exactly are backlinks? Incoming links from a different website to any webpage of your website are called Backlinks. These links are of two types: 1. Do-follow and 2. No-follow. Having a good number of do-follow backlinks will help websites to achieve a high rank on the search result page. Each worthy backlink counts success to your website rank.
From years, Google is changing its algorithm and ranking parameters but one thing that remained as a key factor since the start of SEO is the term backlink. An increase in the number of do-follow backlinks also helps boost in domain authority, which is an important parameter in SEO again.
As backlinks play a major role in the world of website ranking, there are also tools to check and count the number of backlinks to your website. There are plenty of backlink checker tools available on the internet. Gaining a good number of backlinks to your webpage is not a big task and so is counting them. Also, you cannot stay unaware of how many backlinks your website holds, because analyzing the number of links is crucial to run competitor analysis.
Why do you need to check backlinks?
- You may lose high-quality links if the domains expire without you knowing it.
- Recover the valuable links to maintain the good search engine ranking.
- The suspicious links pointing to your website will harm in the form of Google penalty.
- Perform competitor analysis, know their tactics and try building more powerful strategies to outrank.
Comparison of Top 10 Backlink Checker Tools
Backlink checker tools
Listed are the 10 backlink checker tools that will help you check out backlinks of your website.
Semrush is an effective digital marketing tool that helps you discover everything about your website. It makes you manage the entire workflow related to SEO, PPC, social media, content, PR, and market research. Semrush runs profound research on your website which in turn helps you acquire deeper knowledge on the importance of backlinks, SEO, content and other parameters. Hence, it is one of the sound choices you opt for boosting your website rank.
Highlight – Largest keyword database provider in the world.
SEO audit, geo-tracking, tips to gain organic traffic, competitor analysis, backlink analysis and audit are the major contributions of Semrush.
The tool offers a deeper insight into data about backlinks with the backlink audit tool and brand monitoring tool.
The Backlink Audit tool is an advanced tool that helps you find all existing and lost backlinks with the search console integration. It allows you to discover and delete vicious backlinks and send them to the Google Disavow tool. It manages to keep you updated with the clean profile of backlinks by regularly recrawling the pages.
Google penalty is the term that every website is panicked about. The effect of the new Penguin algorithm penalized many websites existing in the world. So, SEMrush monitors backlinks for the entire domain, subdomain, subpath to avoid any further Penguin penalties.
What does Semrush backlink checker offer you?
- Semrush lets you track backlinks of any domain, it crawls nearly 17 billion URLs a day.
- It notifies you of new backlinks and aware you if backlinks are removed.
- Helps you see new and lost backlinks over time.
- Filters are available to view only lost or only new backlinks.
- Conducts a great analysis of backlinks identifying incoming and linking domains.
- Know the geographic location of referring domain, detect types of backlinks your site getting – whether follow or no-follow, image type, form, frame etc.
- View URLs, anchor texts, domains and breakdown list of a backlink based on types.
- Monitor link-building progress of any domain.
- Identifies new backlinks to your website and informs about deleted backlinks.
- Powerful competitor analysis with deep research on links.
- Compares the authenticity of your and your competitor’s backlink profiles.
- Deeper insights and ideas for gaining high organic traffic.
- 7-day money back guarantee is available and processes a full or partial amount within 30 days.
- Not recommended for small businesses or websites or blogs.
Semrush has monthly and annually billing options available. There are three pricing plans based on the type of businesses.
- It costs $99.95/month for the Pro plan.
- The Guru plan charges $199.95/month.
- A cost of $399.95/month is billed for Business plan.
- A free trial is available for one month with all features included.
Ahrefs helps you in the progress of website ranking in many ways. Ahrefs crawls over 5 billion web pages with 16 trillion known links and 170 million root domains every day. The name Ahrefs may sound you more like a powerful command, and you are not wrong. Ahrefs is a tool that helps you perform many tasks like improving traffic, researching competitors and monitoring your niche.
There are many other advanced tools that come in handy along with backlink checker, and those are for competition analysis, keyword research, content research, rank tracking, and web monitoring.
Though Ahrefs offers many other features like outlined above, this article discusses only the services and features of backlinks checker tool offered by Ahrefs.
Digging deeper into Ahrefs backlink checker tool, it is one of the most powerful backlink checkers that ranks second as an active web crawler after Google. It has an accurate backlink database with 18.21 trillion known links.
As mentioned, knowing the number of backlinks available on your website is important to boost your website rank. You need to just enter your domain or website URL on the search bar and hit check backlinks.
You get a detailed view of
- Total referring domains to your website
- DR (Domain Rating) and UR (URL Rating)
- Rank according to Ahrefs
- Total backlinks
What can you do with Ahrefs backlink checker tool?
- Track the status of backlinks, detailed view of referring domains and pages.
- View referring pages, new and lost domains, new and lost backlinks over time.
- Analyze the backlinks report for competitor research with amazing filter options like link types, platform, domain rating, URL rating, referring domains etc.
- See outbound broken links in a full breakdown report.
- Know some useful insights for gaining web pages and websites with huge free traffic.
Highlight – Fastest and active web crawler after Google
- View Follow and no-follow links – Follow and no-follow backlinks are listed for different webpages. More the number of do-follow links more is the advantage to boost your website rank on Google.
- See anchor text used – Do anchor text analysis to make sure if your website negatively represented.
- A detailed breakdown of outbound links – Know existing and lost backlinks, domains and other details.
- Take action on spam links – Spam the suspicious links to disavow tool from the backlink checker tool with just a couple of clicks.
- Export data to CSV or PDF – The report of backlinks is important for your further analysis. You can directly export the data to CSV or PDF files and study it whenever you need.
- Numerous awesome filters – You can filter, sort and worry about the information that is needed at a particular time. Ahrefs has many awesome filters, unlike any other tools.
- There is no money back guarantee if you cancel the trial plan.
There are four plans available based on different features: lite version plan, standard, advanced and agency plans.
- Ahrefs tool charges $99/month for the lite version.
- The standard plan costs around $179/month.
- The pricing for the advanced plan is $399/month.
- Agency plan with all the advanced features is available for $999/month.
- A free trial for one week is also available with a cost of $7.
Majestic is an impressive tool to check backlinks of your and your competitor website. It provides intelligent data of backlinks which directly help you boost your rank on any search engine. With the help of existing advanced tools, one no need to be a pro in SEO for optimizing the website on-page and off-page. Majestic is one such tool, that performs deeper research on each detail that contributes to the higher keyword ranking.
Majestic is a powerful tool in terms of backlinks comparatively with other tools. It does a perfect and deeper analysis of all links on the website.
It is more than a backlink checker, it manages all your data related to backlinks. Right from counting the number of backlinks to link building, Majestic helps you perform thorough competitor research that uplifts your website position on search engine result page.
Highlight – Specialized in backlinks.
The Link Context available in the tool performs key functions like identifying the types of backlinks, as backlinks are not just links but they are bordered with different items like images, objects, frames and texts. This, in short, is called link context and this helps you to spot a bad link and a good link.
Majestic has a special feature which you cannot find in other competitors. It notifies you nearby links from similar services or competitor websites or influencers of the same niche. Knowledge on those nearby links and studying the competitor’s strategies make you even stronger on link building.
Majestic for your complete backlink analysis?
Yes, as Majestic specializes in backlinks, one can find a clear and detailed overview of the number of backlinks, types of backlinks, nearby links, link building, and link density.
Link density is one of the key metrics in increasing the number of page views. One website with high link density is more powerful than a website with low link density. Link density is all about the placement, and type of the links. Knowing the link density of your website powers you to filter and manage less powerful links connected to you.
It is a link intelligence suite that helps you study the behaviour of any link present on the internet.
Majestic gives the visualized report of the following parameters.
- Trust flow – Identifies high-quality backlinks offered to your website.
- Citation flow – Popularity of backlinks not bothering about the quality.
- Backlink language analysis – Types and filters of the links.
- Follow or no-follow links – Counts the number of follow /no-follow links.
- Total outbound links – External links that send traffic from your website to other websites.
- History of backlinks – Data of new and lost backlinks.
- Anchor texts – The visible and clickable texts that direct users to your website.
- A detailed review of backlinks.
- Link building ideas and access for deeper competitor analysis.
- Fast crawling.
- Majestic has a 7-day money back guarantee policy.
- Limited to extensive backlink analysis.
- Ineffective keyword research management.
- Starter plan starts at $49.99 per month. Recommended for beginners.
- The pricing of the Pro plan starts at $99.99 per month. Suitable for professionals.
- API plan, ideal for developers starts at $399.00 per month.
Moz is one of the best SEO tools that helps you gain traffic, visibility and ranking of your website. It is one toolset for all metrics like site audits, rank tracking, backlink analysis, keyword research.
In brief, Moz crawls your site whenever needed, fixes technical SEO issues, tracks the performance of keywords, analyzes site metrics, anchor text, domain authority, and analyses SERP.
Moz is known for its most precise SEO data. The link explorer indexes 36.5 trillion links. Moz has different advanced tools, link explorer is the tool that lets you perform whole analysis of backlinks and domains.
Highlight – Audits backlink profile and domain authority of any site.
How does Moz as a backlink checker tool help you?
- Moz allows you to view links, understand the reasons for your website ranking, review and monitor inbound links.
- Compare competitor’s backlink profiles and find opportunities for you to rank higher.
- Fix broken links, maintain high-quality links and traffic.
- Dump the spammy links pointing to your site and increase the quality links.
- Know domains linked to your backlinks. View new, existing and lost links over time.
- See anchor text, how they are representing you on each link or URL or domain.
- Check success metrics like domain authority, page authority, and the number of backlinks.
- Excellent rank tracking management.
- Effective tools for competitor analysis.
- Too many features are available for SEO, keyword tracking, link building etc.
- No free trial is available.
- Moz does not refund your money in case of cancellations.
- Moz bills $99/month for Standard plan. It bills $79 when you choose yearly payment.
- The Medium plan costs $179/month and $143/month when you choose the yearly plan.
- The Large plan costs $249/month. It costs $599/month for Premium plan.
SEO SpyGlass (Link Assistant)
SEO SpyGlass is one tool for all your link building strategies. It is the new tool that is successfully tested by thousands of users to check backlinks. SEO SpyGlass is recently out of beta and it is already crawling 7.1 billion web pages every day.
Highlight – Comparatively faster in finding new backlinks.
SEO SpyGlass not only checks backlink profiles, but also monitors unlimited websites, backlinks, referring domains, exports etc. at budget friendly prices.
Handling an effective backlink checker tool is very necessary to study your website and opportunities to grow. SEO SpyGlass lets you monitor every detail about the backlinks and domains. It manages to pull data from Google Analytics and Search Console and allows you to import the information via CSV files.
What can SEO SpyGlass do for your website ranking?
- Counts all the backlinks pointing to your site and lists the exact URLs of each backlink.
- Pulls the data of external links and inbound links from nearly 146 search engines.
- Acts as a spy to get you complete data of your competitors link building strategies.
- Shows the top keywords that help you increase huge traffic to your website. Placing the best keyword as the anchor text will amazingly boost your traffic. The SEO SpyGlass has an awesome software that finds the high-priority keywords or keyphrases.
- Lets you see Alexa rank of each backlink to help you estimate the sources of your competitor’s traffic.
- Allows you to customize the reports, choose the type of report, filter the required data to analyze.
- Powerful SEO tool for running backlink audits.
- Uncovers the competitor’s link building secrets and strategies.
- Detailed and customizable reports.
- Advantage to audit multiple websites at once.
- Remove harmful links with an anti-penalty link audit.
- Cheaper in terms of price but in terms of quality.
- It offers 100% money back guarantee for any plan.
- Requires additional licence to run audits on multiple PCs.
- SEO SpyGlass free version is available for $0 with limited features.
- SEO SpyGlass Professional plan pricing starts at $124.75. It is a one-time license that costs a small maintenance charge of $4.17/month.
- SEO SpyGlass Enterprise with few advanced features is available at a price of $299.75. It is also a one-time license with an additional maintenance of $10/month.
Rank Signals is undoubtedly one of the solid choices as a backlink checker tool and SEO software as well. It is an open site link explorer that helps you improve your backlink profile and build new link building opportunities.
Rank Signals is a tool that performs amazing research on your competitors link strategies and helps you boost your website rank reporting detailed data of your backlinks.
Highlight – Good alternative to spy on competitors.
What can Rank Signals do?
- Identify your competitor’s links that drive huge traffic and boost their website rank.
- Analyzing your competitors is one of the key strategies to boost your website rank.
- Find the metrics of page rank, alexa rank, internal and external links. This help you spot the existing opportunities to grow.
- Detects low-quality and spam links that create a negative impact to your site and adds them to disavow tools.
- Knowing the type of links (dofollow or nofollow) is needed to estimate your backlink profile. Rank Signals tags nofollow links separately.
- Also calculates social metrics for networks like Facebook, Google Plus and Twitter.
- Best tool for analyzing sources and tactics of competitors backlinks.
- Easy to install as chrome extension is available.
- Notifies about broken links.
- Disavows spam links.
- Good to identify social metrics of competitors.
- Suggest ideas about areas of opportunities.
- Limited features are available when compared to other backlink checker tools.
Register yourself to know pricing and plans.
Kerboo is an award winning backlink tool trusted by professionals. It is a software that makes your link audit most painless. Kerboo is an award winning backlink tool trusted by professionals. It is a software that makes your link audit most painless. The backlink audit software lets you integrate multiple link data sources into one profile. Kerboo launched two important metrics that help you get a clear view of good and bad links. This amazing tool also allows you and your team to audit the backlinks.
Highlight – Easiest backlink tool for auditing links.
Want to know more about Kerboo?
- One of the best backlink software for link audit. It has an investigation mode that makes the manual review and work less for getting the job done.
- Allows you to access multiple link data sources at one real platform.
- Thorough research of types of links. Detects the spam links and lets you move those spamming links to disavow file.
- Shows you complete overview of all existing links
- Two important metrics, LinkRisk and LinkValue are designed to prevent your website from Google penalty. LinkRisk describes the risk any of your links pointing to your website might pose. LinkValue is the score awarded by Kerboo based on its few parameters.
- Lets you fix, improve and protect your links and contribute for your website ranking.
- Protection of websites from harmful links.
- Complete link audit.
- One tool for all website management needs.
- Easy to use. Friendly user interface.
- The pricing is very high.
- Suitable only for larger teams because of the expensive budget.
- The tool does not refund the money on cancellations.
- The pricing for a small agency starts at $324.45/month.
- It costs $650.20/month for a medium agency.
- The pricing for large agency or brand starts at $1301.70/month.
LinkMiner is a powerful backlink software having a bigger link database. It is one of the effective tools that identifies the SEO power of backlinks. It has certain metrics like citation flow, trust flow, dofollow and nofollow links that calculates link strength.
LinkMiner is the product of Mangools who excel is providing any data related to SEO in an understandable manner.
Highlight – A backlink checker tool with a bigger database.
In the initial stage, you do not need complex software that complicates your job. LinkMiner by Mangools is one such software with a user-friendly interface that lets you do backlink analysis effortlessly. The backlink metrics it offers are useful to estimate the reasons for your competitor’s SEO traffic. Find and filter dofollow and nofollow, active backlinks on a single click. Advanced sort and filter options are also available to view the results as per required metrics.
What is so special about LinkMiner?
- Know powerful backlinks in a very less time and find worthy backlinks of your competitors that are easy to reproduce.
- Study the link strength with the awesome algorithm which helps you estimate the credibility of a particular backlink.
- You can also filter and sort results based on metrics. Citation flow, trust flow, dofollow & nofollow links, alexa rank and social signals form link strength.
- Preview the anchor texts by just clicking on them. Avoid opening multiple backlinks on different tabs.
- You can find most powerful links, save them if you want to replicate and remove them if you have replicated already.
- Extract powerful links pointing to your competitors.
- Excellent filtering features.
- Fastest link checker.
- Users subscribed to annual plans can only get partial refunds.
- The tool has no money back guarantee policy for monthly subscriptions.
- The pricing plan is available for annual and monthly payments.
- The Mangools basic pricing starts at $29.90 per month.
- The pricing of Mangools premium starts at $30.90 per month.
- It costs $79.90 per month for Mangools agency plan.
OpenLinkProfiler is a free backlink research tool to check the links of any website. All you need to do is enter a domain name or URL in the search box to get a detailed analysis of the data.
Highlight – Free tool to check links pointing to your website.
Open Link Profiler provides many options to perform a deep review on backlinks of your and your competitors. The tools available with Open Link Profiler help you find harmful and suspicious links pointing to your website. Thus, it helps you find the risk against Google penalty. It gives an accurate result of anchor texts, and lets you know how you are represented by your referring domain. This tool allows you to find the most unique links given to your website. It shows you complete data like domains, subdomains, industries, linkage of your website links.
LIS (Link Influence Score)
It is a score given by Open Link Profiler that is based on the influence of linking pages to your web pages on search engine rankings.
More the LIS to your linked page, high is the influence for a website to rank better. But it is normal that more links come from pages with low LIS.
What else does Open Link Profiler will let you do?
- It gives a detailed report of link contexts which means the additional data like text that appear in the anchor text, title of the linking page, content of the linking page.
- Link disinfection lets you identify bad links that contribute to Google penalty and helps you create a disavow file for Google. This tells Google about the risk your website has.
- You can export any number of links from the tool, get a pdf report of the data required.
- There are additional SEO tools to perform advanced research of competitors.
- Available as a free tool with the same features that other competitors offer.
- In depth report of fresh links added to website.
- Uncovers information about your website and linking pages like domains, industries, country stats etc.
- Though a free tool, subscription and payment is needed to export the data.
- Only paid users can avail refund, only for the first month.
- The pricing is $0 for viewing the complete data about links.
- It costs $69.95/month for Standard plan.
- The Smart Free plan costs $99.95/month. Users can try for free for one week.
- It costs $249.95/month for Professional plan.
- The Enterprise plan costs $999.95/month.
Linkody is one the easiest tools to check backlinks and monitor link building campaigns.There is high necessity for tracking and monitoring your backlinks and your competitor backlinks as well. Linkody lets you do the whole process in an automated way with less effort from your side.
Highlight – Easiest software to monitor your valuable backlinks.
Linkody is a properly organized and easy-to-understand- tool that has a variety of tools like backlink tracker, backlink checker, backlink audit, website authority checker.
Backlink checker tool
- Linkody backlink checker allows you to see hundreds of referring domains at any time.
- This helps you view complete backlink profiles based on different metrics.
- Linkody shows top 100 backlinks in descending order according to domain authority. This explains how strong your website is in terms of Google, as backlink profile lies in the top 3 Google ranking factors.
- All the links pointing to websites are shown based on authority or quality of your referring domain, source URL – only one URL is displayed though multiple URLs are pointing, to avoid unnecessary results.
- It also reveals target URL (your webpage URL), anchor text, type of links (dofollow or nofollow), location of referring domain (top level domain).
Linkody backlink tracker
Keeping your valuable backlinks is important for you to stay ahead of your competitors. Linkody tracks your and your competitors backlinks and notifies if your active links are deleted, reports how your competitors are gaining good SEO traffic, and strategies that your competitors are following.
Linkody helps you audit your backlinks and your competitors backlinks. This makes you maintain a good balance of trust flow, citation flow, domain authority. Auditing the domain of your competitors will help you study their link building secrets and gain similar powerful links for your website.
Website authority checker SEO tool
This will help you know about the domain authority, spam score, citation flow, trust flow, backlinks count, number of referring domains, total number of edu and gov backlinks (these links help in gaining high influence).
- Good to check analytics and easy to export data.
- Notifies detailed link reports to your inbox.
- Easy to disavow bad backlinks
- Easy to connect Google analytics account to your Linkody.
- Free trial is available. It doesn’t ask you for credit card details.
- Limited access to run competitor’s analysis.
- The pricing for Webmaster plan starts at $14.90 per month.
- It costs $24.90 per month for the Advanced plan.
- The Pro plan costs $49.90 per month.
- The Agency plan starts at $99.90 per month.
- It costs $153.90 per month for Agency XL plan.
LinkResearchTools is a SEO software for link analysis and link building. This software monitors every detail related to backlinks and website audit which in turn helps you manage a good search engine ranking.
Highlight – Helps you with low risk links to build and recovers you from Google penalty.
LinkResearchTools identifies bad links spotted in the past and helps you restore the rankings and drive huge organic traffic.
The tool analyzes all types of backlinks and works on risk monitoring to protect you from future penalties. More the good backlinks, the more the increase in traffic. LRT (LinkResearchTools) helps you in link building. Competitor analysis is needed to learn and outperform. LRT lets you know deep insights of your competitors’ strategies.
What can you achieve with LinkResearchTools?
- Find toxic links in your profile and protect your website from Google penalty.
- Move harmful links to disavow file and reduce the risk of negative impact on your website.
- Track your backlink data and know and areas of opportunities to gain huge organic traffic.
- Keep only links that make you rank better. Get notified when new links are added.
- It is a free tool to analyse the complete backlinks report.
- One of the best tools for competitors analysis and outperform.
- Helps you gain back the website ranking.
- Not recommended to beginners.
- The pricing is a little high.
LRT has four pricing plans:
- The Superhero ultra pricing starts at $2.77 per month
- It costs $1.66 per month for Superhero plus
- It costs $664.92 per month for Superhero standard
- The Superhero small costs $398.51 per month.
The last tool this article discusses is Monitor Backlinks. This is the best tool for monitoring backlinks and keywords. Over 100,000+ users enjoy watching their businesses grow with the help of Monitorbacklinks.
Highlight – Monitor Backlinks made tracking links easy.
As the name Monitorbacklinks describes just about backlink tracking, the tool also offers other awesome advantages.
The plan for Monitorbacklinks include automatic verification to register your domain, checking and comparing keyword ranking in Google between your and your competitor website, email alerts for any latest updates, SEO metrics from different sources like Moz, Majestic, and Alexa.It also filters and sorts backlinks by metrics, tags, and stats, in-depth backlink reports, disavowal of spam links, bulk link import from external files. A terrific customer support is at one tap if you are in need.
How can you make use of the Monitorbacklinks tool?
- Improve great number of quality links to your website
- Get notified when new links are added to your site. Monitor your website and brand.
- Restore valuable links that are lost by getting updated the moment you lost the links.
- Track keywords that drive traffic over time. Know how your backlink changes are affecting your keyword ranking.
- Know your competitors strategies and try to replicate the backlinks.
- Stay away from negative impact on website ranking by disavowing toxic links.
- Import your data from sources like Aherf, Majestic, Moz etc. to avoid headaches of spreadsheets.
- A free 30 day free trial is available.
- Good tool to spy on your competitors.
- Works on content management and SEO
- 30-day money back guarantee is available.
- There is a limit to track multiple competitors.
- It costs $89.91 per month for Professional plan.
- It costs $47.40 per month for Plus plan.
- The Start plan charges $25 per month.
- Custom plans are also available with a lot of additional features. Email support team for pricing.
- The 10D4C plan pricing starts at $187.42 per month.
- It costs $139.92 per month for a 7D4C plan.
- The 5D4C plan costs $106.16 per month.
- A free version is also available.