How important do you think a website is for a business? Highly important right? One of the factors that will help in converting leads is a website design or layout. If the website layout is too complicated your visitors may go back. So they need a web designer to make sure that a website is user friendly and people can easily navigate through it.
If people can easily navigate throughout a website they will automatically take an interest in the brand and will stay on the website for some time to explore it. However, if the website is too complex and has a hard to read menu, visitors will leave the website as fast as they come. Websites are now the face of a business. If a website takes longer to load then the business credibility is more likely to fall in the eyes of a visitor.
So if businesses want a functional website then they must hire an exceptional web designer. Yup web designers create websites that are functional, beautiful.
First things first, what is web design? It is the images, appearance, layouts, and other visual elements of a website that affect the user experience of a visitor. Recently there are many people who are taking an interest in web designing and are planning to become freelance web designers.
Are you also interested in becoming a web designer? But don’t know where to start and how to start? Then this article is just for you. It will provide you the insights on how to become a freelance web designer. So stick till the end.
Freelance web designers
Thanks to the advancing technology there are many people who are breaking out of the nine to five routine. Freelancers are people who work from anywhere they want. Simply put, they are not tied to their desks and they will work according to their own schedule and work hours. If you enjoy web designing then you can build your own website too. So the freelance web designers usually take up a project and work independently to create websites for their clients. The best part is that you can either take up a full-time job or a part-time job. So here is how you can become a freelance web designer.
Web designing course
First things first, if you enjoy web designing but don’t have any official certification or skills then you must build them first. Analyze the skills you have and what you do not and work towards building them. For the starters you can take the web designing course, there are many platforms like Udemy where you can take either paid or free classes to acquire basic skills or develop your skills. Online classes will surely not take a lot of your time, you can listen to them whenever you’re free. Always remember the more skills you have the more people will seek out your services. And you can also earn more if you have good skills. So first check out for the courses that can help you in learning skills or improving them.
Create your own website
As you have decided to go solo, then create a website for your business. Creating your business website is an excellent way to showcase your skills. People who visit your website to get your web designing services can understand the level of your skills based on your website design. It is an excellent way to impress your clients, you are advertising your capabilities to your clients whilst attracting visitors with your beautiful layout. Also, one important thing on your website is to make sure you add your portfolio to your website.
See if the client has previously worked with you they don’t need to have the testimony of your work. However, if the client is new then they will only give you the job when they see your skills. And this testimony will be a showcase of your skills and previous projects. One of the best ways to add work to your credit is by working with the local non-profit, businesses, and religious organizations. Create a website for them and their testimony will add weight to your portfolio.
Ideal Clients
See first it is important for you to know about your ideal clients. How will you be able to create a beautiful layout for your clients if you’re clearly not aware of their needs? So first ask yourself who are your ideal clients. Confused and no idea who are your ideal clients then ask yourself questions like what type of business do they run? Who is their targeted audience that visits the website? Is there any special genre or topic that you would like to specialize in? What will be the age of people who will visit the websites you design?
These are the few questions in which you can actually find information about your ideal clients. All these details will make your job easier as you will be able to create a better layout once you have an understanding of your ideal clients and their targeted audience. Remember that your design can make or break a website. So put in your best efforts to deliver the best website.
Finding clients
There are chances that if the people you previously worked with like your style they will collaborate with you again. Another way to find clients is by reference. As you’re a freelance then the most appropriate way for you to find the clients is through networking. Whenever you’re attending business parties or summits exchange your details with as many people as possible within your industry. You never know from when and where an opportunity can knock on your door. So from Facebook to LinkedIn stay active on social media platforms. If possible contact the business or pay them a visit and introduce yourself for any future collaboration. Put together an email and Facebook campaign to stay in the minds of your target audience. Lastly, regularly update the details of your latest project on your social media. So that people know what you’re working on.
Wrapping up
As you see you have decided to become a freelance web designer. So from pitches to your clients to managing your finances. You will be running a one-man show. So make sure that your pitch is extraordinary and gives a better understanding of your work. Managing your finances is also equally important. Wanna know how to budget effectively then click here.
