How much traffic a website gets?

So, you would like to know how much traffic a website gets. Well, you are in the right place. This article will take you through 10 ways of how you can do that. But one thing you need to remember is that you can’t see accurate traffic unless it is your website. Yeah, you are here for knowing how much traffic does your competitor drives, right? No matter if you are estimating the amount of traffic your competitor receives to surpass them or gaining insights to start a new blog, this article serves your purpose.

So, shall we look into how much traffic a website gets? There are numerous SEO tools both free and paid, to observe the type of traffic, sources of traffic, bounce rate, number of unique visitors, etc. So, let’s quickly dive into them without any further ado.

Before that let’s see why do you want to know how much traffic a site or blog gets.

  • Analyzing your website and knowing how much traffic your site gets will help you plan your SEO strategies and improve traffic.
  • Finding out how much traffic your competitor gets is also important as you need to know your loopholes and their strengths. Also, you need to ensure that you are not missing out on any keyword or content or backlink trends.

How to check how much traffic does a website gets?

As said, there are plenty of ways to check how much traffic a website drives, as there are many SEO tools that offer these insights. But Myvu has vetted out 10 effective and most accurate ways of finding traffic of a website.

Google Analytics

Google Analytics is a standard tool that lets you check the performance of any website. All you have to do is set up an account for your website and you do not need to brainstorm to estimate your traffic, you will get a complete traffics report. At the same time with network reports, you can view your competitor’s traffic. Wondering who are your competitors? Simple, type in your head keyword or a few main keywords on Google search bar, those results are your competitors.

You can almost analyze every factor related to your site on GA (Google Analytics). The best part here is you can access most of the information with the free version itself. Besides getting reports of your website, you can also get deeper insights to outperform your competitors.

Similar web

SimilarWeb is a web analytics tool to analyze how much traffic any website gets. All you need to do is enter URL, SimilarWeb shows you worldwide rank, country rank, category rank along with traffic overview. 

semilarweb-trafficIn the traffic overview, you can see total visits, visit duration, pages per visit, and bounce rate of a website.

This is one of the best tools as you can even view traffic sources of any website say, direct, referrals, search, social, etc. The best part is you can find top organic and paid keywords for free. Hence you can plan your strategies accordingly. SimilarWeb lets you download the reports in pdf files and also lets you compare your site with your competitors. However, with the paid version, you get access to more detailed insights.



Alexa is similar to SimilarWeb for website analytics and available as an extension for browsers. It is one of the best tools to estimate the popularity of any given website. Alexa Site Info shows you website traffic worldwide, user engagement, traffic sources, and global and country-wise rank that defines popularity. This free tool is worth considering if you want to check ranks, traffic sources, and site flow.


So, if you are serious about analyzing your competitors SEMrush is the best option. The Traffic Analytics tool for SEMrush provides deeper insights. It helps with an almost accurate number of visits for a website, unique visitors, page visits, visit duration, and bounce rate. You can compare multiple competitors at one shot. 


Try out the free trial for 7 days to run a deep competitor analysis. Grab the coupon for a free trial here!


This is another amazing paid SEO tool. You can easily view websites’ organic traffic, traffic value, rank, keywords, backlinks, referring domains, and rank. Just visit Ahrefs Site Explorer, enter URL and that’s it. You will get a full report with just one tap.


Read: SEMrush vs Ahrefs – Which is the best SEO tool to use in 2020

SE Ranking

SE Ranking is again a great paid tool for analyzing the traffic of a website. Add your website and all your keywords to the project list and get access to view keyword position, search volume, competition, number of clicks, traffic share, etc. You can estimate the traffic based on traffic share.


WebsiteIQ is another tool that lets you view monthly traffic for the website. You need to subscribe to their pro plan to view weekly and daily traffic along with growth trends.


Social media

The other way you can know how much traffic a website gets is through user engagement on its social media pages. Spy your competitor’s social media channels, look at their post likes, comments, shares, and follower growth.

Blog post comments

Comments mean user engagement. Of course, not every reader leaves a comment on every post he reads. But still looking at comments give you a general idea of their popularity.

Video views

The number of views of a video is again a way to estimate popularity and traffic to the site. This doesn’t give you an accurate count yet you can still look at views, comments, and shares of videos embedded on the website (if it is a YouTube video).

Bottom Line

Thus unless it is your website it is slightly difficult to know the accurate traffic. But with these above tricks and little effort, you can still analyze traffic to your competitors’ site, traffic sources, keywords, etc. That is helpful to optimize your website accordingly. Tools such as SEMrush, Ahrefs, SimilarWeb come in handy not only when you want to spy your competitors but also when you run out of keyword or backlink ideas.
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