Social media has been playing a major role in the development of different business, and it is a wonderful source of entertainment for lots of people. It holds great significance on the web and has been a major part of different marketing campaigns for many companies. If you are looking for a place where you can interact with people, make friends, promote your business, and lots more, then there is no better place than social media platforms.
Social media platforms can also bring reforms to your social media campaigns, which will increase the conversion rates of your businesses. Social media allows you to interact with people and create a better environment for you to stay up to date on all the happenings. Here, we have curated a comprehensive guide for beginners to understand how social media works and how they can create amazing marketing campaigns using different social media platforms. Let’s have a better look at the things that you must understand to avail better business opportunities.
What is social media?
Who doesn’t know social media? It is everywhere, people love it, as it is bringing them closer with family and friends. And not to forget, it has effectively changed the way people communicate with each other. By now, you must be familiar with different social media platforms and using almost all of them. In the last decade, we have seen a tremendous increase and development in social media platforms, and they have provided almost everything that an entrepreneur requires.
Even for non-technical users, using social media and creating content on it is quite easy. If you are a blogger, then social media is one of the biggest sources to expand your business. And, it is the best way to increase your followers.
We can say that the coming years are extremely crucial in the context of the development of social media platforms. Over these past few years, social media platforms such as Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube and others have gained enormous popularity. However, it looks like social media is in no mood for stopping. And we will be seeing the rise of many social media platforms in the coming days.
Social media is the second-best option for all the bloggers who are trying to increase their followers. The first one, of course, is the search engine. Let’s have a better look at why your company needs to expand its presence in different social media platforms.
Why companies need social media?
If you have a small or mid-sized business, then you should know that social media is the best place to increase your followers. If you are a blogger, then this is the perfect way to attract the target audience for your blog. There are multiple ways in which a company can get benefitted from different social media platforms. Social media will allow companies to add value to their marketing campaigns and it is the best available source to market your business. If you want to target a specific group of audience or trying to promote your local business, then social media can play a huge role in promoting your business.
Social media will allow you to create amazing marketing campaigns so you can promote your company, your products, and different events that you sponsor. The power of social media has increased, and it can help you promote your business in the right market.
How to create a social media marketing strategy?
Do you want to create a killer social media marketing strategy that will boost the revenues of your business? If you are looking to for ways to create the best social media marketing strategy, then you will have to include all those things that will help you get the most out of every social media platform. You will have to start planning your marketing strategy that will help you to target your niche. Creating a social media marketing strategy depends on various factors. There are a few basics that you need to cover.
Let’s go through all the things that you need to pay close attention to when creating a social media marketing strategy.
Set your objectives
If you are a blogger, and you are trying to increase your followers, then there is no better place for you to promote your business than social media networks. First of all, you will have to set your objectives. Make sure that you are aware of your requirements so you can create a strategy and objective. Not all your social media platforms provides you with the same results. It is not “one size fits all”, so create different strategy for different platforms. Once you have created a strategy and you have set your goals, then you will have to keep tracking your campaign.
Keep track of your campaign
Just by creating a marketing campaign, you are not done with things. Make sure that you are performing a complete audit of the campaign you created. Check if you are getting any benefits from the existing campaign’s. Your web analytics tool can help you in keeping track of all the users visiting your website. This way, you will be able to keep track of your goals so you can make detailed comparisons.
Work on your social media accounts
In order to create amazing social media marketing campaigns, your social media accounts should be powerful enough to gain lots of exposure. If your social media accounts are not properly set, you will not get a lot of followers too. hen you won’t be able to get the desired results. Always start your campaign by working on your social media accounts. Make sure that you have filled in all the information and you have rich content on your profile. Create optimized content for your social media accounts so people can find what they’re looking for.
Be ready for improvements
As a business owner, you need to understand that your marketing strategy will require improvements at every turn. You must be ready to make changes in your objectives. If you are not getting the desired results, then you need to focus on altering your strategy. Always test and evaluate your strategy at every turn. Understand the shortcomings and make it better for the next time. You can track the activity by checking the customer behaviour, and it will allow you to improve your strategy. All these tips will help you in making creating better marketing strategies in the future.
Creating strategies for different social media platforms will require extensive research. We will be sharing all the information that could help you in creating an effective social media strategy to promote your brand. Let’s have a look at different types of social networks available.
Types of different social media platforms
Selection of the right social media platforms holds great importance. You need to understand that different social media platforms will expose you to a different niche market and audience. You will have to select the social media platform after performing a detailed research and comparison process. Check out strategies that would help you in understanding different platforms. Let’s throw light on different social media platforms available and how they can help you promote your business.
There is no doubt that Facebook has evolved over the years and have provided some amazing opportunities for marketers to grow their businesses. However, if you are new and you are trying to create a social media campaign for business on Facebook, then you should be ready for the competition. Facebook has captured most of the market, and it will provide you with exposure to a large audience base. When you are creating a social media marketing campaign on Facebook, the margin of error is little. You can set goals for your campaigns with all the amazing options Facebook provides you with. It will also require long term commitment, and it will take time to reach your goals.
Twitter is the social media platform that provides you with a lot of information and allows you to connect with influencers and important people of different industries. It can surely help you increase your revenues. Moreover, if you are a reputed agency, then it can provide you with the best help for your business. It is an ongoing conversation and is nothing like Facebook or any other social network. To do your business marketing on Twitter, you need to have a powerful account, and you should have an amazing follower base. If you are a brand, then running campaigns for Twitter can help you in the best way possible. If you have lots of followers, then you will be able to reach your audience in a few minutes.
Well, there is no doubt that YouTube is one of the best resources available to reach your target audience. If you are into content marketing and vlogs, then there is no better platform than YouTube. More importantly, you should know that people are running their small business and vlogs on YouTube. And, they have a regular audience base visiting their channels on a daily basis. So, if you are into vlogs, and you have an amazing follower base, then there is no better platform available than YouTube to promote your business. You can target your audience through different YouTube channels that will help you promote your business.
LinkedIn is another great source. However, it is more of a social network. It allows you to tell people who you are and what you do. If you provide a specific type of services, then you can contact other business owners and create connections with them. You will have to create connections with people around you, and then you can always contact them when you need. There are groups where you can discuss your interests and provide your opinions as well. It is the best way of making contacts in the business world and interacting with different business personalities.
Pinterest is a great source for content sharing. The main feature of this social media service is visual imagery that you can use to target your audience. If you have services like photography, wedding planning, travel guides, interior designing, etc that involves displaying your portfolio, then you should consider using this service to promote your business. More importantly, Pinterest is the best way to target your niche audience. Users can pin what they like so they can go back to all their favourites and contact the services when they need them. It is also the best way to increase conversions and creating long term clients.
Google+ is the best way to improve the SEO of your online business. Of course, it is the social media service offered by Google, and it holds great value for all those people, who are looking to find a better way to improve their search engine rankings. It is not as lively as other social media platforms. However, it holds a great social sharing value, and you will be able to promote your business and services to the right audience. The best thing about Google+ is that it has low competition and a good marketing campaign will help you target the right audience in less time.
How to choose the right Social Media Platform for your business?
When it comes to the selection of the right social media platform, then you should know that there are countless factors that you have to go through before selecting the right medium to promote your business. You will have to choose the one that will expose you to the right traffic.
Following are the few basic factors that you should keep in mind when selecting the right social media platform for your business.
Understand your requirements
First of all, you will have to understand your basic requirements. If you are looking to create a marketing campaign that will help you gather more audience for, then almost every social media platform can help you in its own way. Make sure that you are well aware of your budget and you are selecting the platform that will help you understand things in the best way possible. If you want to reach a specific audience, then Twitter and Facebook can help you with their detailed social media marketing tools.
Brand promotion is something that you will have to do if you are a new business. If you want to promote your business and brand name, then you can use different social media platforms. They will provide you with the target audience where you can talk about your brand. If you have services based business, then Pinterest and Google+ can help you in the best way. Google+ will allow you to improve your search engine rankings. And, Pinterest will help you promote your services to the right people.
The next objective that you should be focusing on is the conversion rate. Make sure that you are going through all the details that will help you improve the conversion rate of your business. When you are selecting a social media platform for creating a better campaign, then look for the opportunities that will help you reach the dense pool of audience. When you are targeting your audience, then you will be able to come up with a better opportunity for Facebook campaigns and Twitter campaigns.
What type of Content will help you build an audience on social media platforms?
When it comes to creating content for social media marketing campaigns, then there are plenty of different ways to portray your image. First of all, you will have to be sure that you are doing your research and finding the right audience. Once you have succeeded in doing so, you can then move forward to come up with a better plan. Here are different ideas for creating amazing social media content for your marketing campaigns.
You need to provide value to your audience. And, there is no better way to provide the perfect value than infographics. If you are using infographics, then it is the best type of content that you can generate for different social media platforms. Infographics are easy to read and will help you create the perfect content for your audience. Infographics allow users to compare different values and read the whole story in a glance. If you want to achieve your goals from the social marketing campaigns, then you need to work on the content you are providing.
When you are posting content on the social media platform, you need to be sure that you are asking users to react. If you are providing interactive content, then it will indulge users and ask for their valuable suggestions too. You must have seen how Buzzfeed content works. You need to create quizzes or something that will force users to react. If you are creating interactive content, then users will promote your content and will become a part of it. It is the right way to proceed so you can build your followers easily and get desired results from your marketing campaign.
Don’t forget the emotions
Whether you are generating content for social media marketing campaigns or your blog, you will have to be sure that there is a specific percentage of emotional content. If you are putting emotional value in your content, then you will be able to interact with the readers. Make sure that your audience is reacting with different emoticons to the stories that you are publishing. It has become a common way to promote your brand. If you have a story enriched with emotions, then you should proceed with the story and publish it to target the right audience.
People love to read listicles. If you are creating an amazing list with great value in your content, then it will allow you to target your audience easily. However, your list should have great value. And, even if you are not creating a perfect list, you will be able to indulge users in the conversation. Make sure that you are creating list posts now and then so you can generate a positive response from your users. There are many websites using this type of content for their users. Make sure that you are coming up with unique list post ideas when creating content for a social media platform.
How often you need to post on Social Media Platforms?
When it comes to timing and scheduling your posts on social media platforms, then you will have to be very careful about it. You will have to create proper schedules for posting on social media platforms.
Here, we will be sharing a few ideas that will help you limit your posts on different social media platforms. Make sure that you are creating the right type of content for your audience for gaining maximum exposure.
When you are publishing content on Facebook, you need to understand your needs properly. Facebook requires efforts from you as the competition is very tough on Facebook. You will have to post twice a day on Facebook. Make sure that your content is engaging. If you are posting more content in one day, then you will end up wasting your resources and time.
Pinterest is a whole different story. If you want the right exposure for your brand, then make sure that you are posting images and videos for your audience. You will have to post 5 times a day on Pinterest. If you are posting less, then you are wasting the opportunity to grab more attention. And, if you are posting more than 5 posts per day, then you will waste your energy and resources.
As described earlier, LinkedIn is not a social media platform like others. 1 post each day can be enough for LinkedIn. However, if you are completely ignoring LinkedIn, then you are making a huge mistake. It can be your best partner in business campaigns.
Google+ has a large user database, and the competition on Google+ is very low. So, you can post 3 posts on Google+ to gain more exposure. Your posts on Google+ should have content that people can share. Make sure that you are using Google+ in a creative way as it can provide you with good search engine ranking, and it is the only thing a business needs from its marketing campaigns.
When you are looking to tweet, you will have to be very careful. Your one tweet can make things easier for you. You will have to post 3 tweets each day. And, the choice of your tweets holds great value. Make sure that you are creating amazing content that users and your followers can retweet. It will help you gain the right exposure.
Timing to post on social media platforms
You must understand your audience first before selecting the right time to post. The timing for posting on social media varies a lot. And, it depends on the type of business you have. The best time for different business brands is to post between 9 am to 7 pm. These are the highest activity levels. However, you cannot say that it is the only highest activity time on the social media platform. Make sure that you are going through the detailed research process so you can understand the activity level of your users. Conduct a little research to see posting on what timings and make your content reach your targeted audience.
How to measure your social media campaigns and what tools you need?
When you are creating social media campaigns, you will also need tools to keep track of your activities. You will have to use the best available tools to keep track of what is happening with your campaigns and whether you are going to reach your goals or not. It is the best way to proceed so you can get all the information at the right time. It will allow you to alter your campaigns and improve them to gain more exposure.
If you have created a marketing campaign, and you have no idea whether it will help you reach your target audience or not, then you will have to use few analytic tools that will explain all the activity that is going on your social media accounts. These are the tools that will help you improve your social media marketing strategy so you can come back strongly. It will help you check the trends and follow the right steps to increase visibility and conversions.
Social media management tools
For managing your social media marketing campaigns and activity, you will require great management tools. If you cannot keep track of different social media profiles and platform activity, then these management tools can help you go through all the platform using a single interface. If you are running marketing campaigns for your business on different platforms, then you should know that these management tools will allow you to check things in detail and manage activity on different social media platforms.
Social media analytics tools
Social media analytics are very important for every business. It will help you understand the growth of your campaigns and will let you know if you need to make any changes or not. Always make sure that you are selecting the best quality social media analytics tools to come up with a better option. It all depends on your needs and requirements. If you are manually tracking activities and using the tools provided by the social media platform, then it can take a lot of time for you to check things in detail. If you are using smart tools, then they will allow you to come up with a better decision.
Social media scheduling tools
If you have taken care of the analytics, then it will help you improve your strategies for the campaigns. However, if you are looking to save time and manage all social media marketing campaigns at once, then you will require a great social media scheduling tool. If you find it difficult to post on different social media platforms every day, then you can use the tools that will allow you to post at once. More importantly, if you are going on a vacation, and you don’t want to disturb the social media campaign that you are running, then you should always focus on finding the best ways to schedule your posts. This is where you can take the help of the social media scheduling tools, and they will help you in the best way possible.
How to do Social Media Reputation Management?
Social media and reputation management have a very close relationship and to understand this relation, you must conduct a survey so you can get to know where you stand. If you are a brand and you are ignoring the power of social media, then you are creating a huge risk factor for your company. You need to manage everything in the best way so you can protect your company and you can manage your reputation as well. If you want to minimize the risk factor, then you will have to start with the best campaigns.
You don’t want your customers to complain about your service on different social media platforms as it can ruin your company in days. You will require a few things including the best strategy for maintaining a good reputation on different social media platforms. Let’s have a better look at a few things that will help you understand the importance of social media reputation management.
Be human and act like a human
When it comes to managing your reputation on social media platforms, then you will have to act like a human. Most of the complaints received by the end-users are that the company is not interacting in a humanly. Make sure that you are interacting with your consumers on social media in the right way. If you are acting robotic and you are not listening to their problems and just sending computer generated replies, then it is never going to work for you.
Be a good listener
If there is a customer who is using your product, and he is complaining about it on social media, then you will have to become a good listener. Make sure that you are listening to their problems and understanding it in the best way possible. If you do not understand the problem, then you won’t be able to give a quick solution. After listening to them, you will have to get personal, and you will have to propose an alternative way that will help your customers and your reputation at the same time.
Customer service is the key
Don’t ruin your reputation by yourself. If there is a customer who is looking to get help from you. And, he is also being very unreasonable, then you need to understand that every other customer is also watching your conversation with that customer. So, you will have to care about your reputation, not your revenues. You will have to provide the best customer service even on the social media platform, so you can protect your branding and reputation in front of millions of other people. Always pay close attention to your social media reputation by getting personal with your users.
Examples of 10 Companies Doing Social Media in Right Way
Are you looking for the inspiration for creating an amazing social media marketing campaign? Well, it is always better to get inspired from the people who are doing an excellent job so you can follow their footsteps and reach where they are. Let’s have a look at the 10 best companies with amazing social media campaigns.
Who thought that a brand like Domino’s would create such an amazing appearance on social media platforms? Well, there it is, and it has stunned the world with amazing and tactical marketing campaigns on different social media platforms.
The fashion giant has done it again by maintaining their reputation in the best way. They have created some powerful and amazing social media campaigns. For every small business owner or a brand, it is necessary to come up with such efforts.
Once again, the brand speaks for itself. However, you need to understand that maintaining the reputation of the brand is what that matters. And, Nike has been a pioneer in maintaining a great reputation. Their inspirational Instagram account has motivated lots of users and businesses to create amazing campaigns.
MADE.COM is furniture and furnishing business that has prevailed the market quickly. Their strong social media campaigns have gained them a lot of followers, and they have shown a great commitment to their goals. They are a true inspiration for all those small brands who are looking for huge turnarounds.
We all know that Coca-Cola has taken their marketing campaigns to the next level. There is no doubt that they have invested a lot in their marketing campaigns. Their Coke TV is the new sensation going around these days. They have given powers to their end-users and created some amazing events as well.
Airbnb is another great inspiration for all those who are looking to create amazing memories. If you are looking to find a way to beat your competitors, then you should follow the footsteps like Airbnb. They have been very constant in their social media activity, and they have been running some amazing marketing campaigns.
Well, you can give an award to their one tweet that they did in Super Bowl 2013. Their famous tweet has made the difference. And, there is no doubt that it only takes a moment to get the fame you are looking for. It created a new buzz in different company’s marketing department. Follow these footsteps and create something on the short notices.
Taco Bell is another great brand that you should take inspiration from. They have maintained their social media campaigns in the best way possible. Taco emoji engine is one of the best ways to they have used to increase their visibility. Moreover, they have been very tactical in their social media campaigns, and after the 2014 blackout, they created the Taco Bell app.
Well NASA doesn’t need any introduction. However, they have maintained a great social media appearance. They have 18m Twitter followers, 15m Instagram and the figures go on. They have been very active on their social media accounts by sharing different videos infographics as well. Their posts have been shared thousands of times.
Burger King has pulled out a great stunt by uniting with McDonald’s. They have tactically done a great job at McWhooper. Burger King has been coming up with some creative ways to showcase their new products. They have portrayed themselves as a fun and personal brand that everyone likes.
If you have gone through all the details we have shared above; then you must have understood the importance of a great social media marketing campaign. If you are looking to maintain the reputation of the existing brand or if you are about to create a new brand, social media marketing and strategies will help you gain success.
However, when you are creating different campaigns, then you will have to follow the right path and rules for creating an amazing social media marketing campaign. Selection of the right social media platform, and posting the right type of content to the right audience holds great value. And, then, of course, you should always motivate yourself by taking inspirations from the big guns.